Brand extensions are an effective way to grow your business without starting from scratch. But beware. There are risks and pitfalls! Read about the failures & successes.

When it comes to redesigning your business logo, you need to consider the potential benefits and risks. A successful logo redesign can breathe new life into your brand – or confuse your audience.

Building your personal brand is something many of us face when we start in business or looking for a new job. Read our top tips on building a successful personal brand.

Your small business brand should be memorable, meaningful, and authentic. We discuss 6 key aspects to developing a successful brand for your business.

The job of effective copywriting is to sell an idea, a product or a service. Tone of voice is vital to connect to your audience and communicate your brand values.