Brand extensions are an effective way to grow your business without starting from scratch. But beware. There are risks and pitfalls! Read about the failures & successes.

When it comes to redesigning your business logo, you need to consider the potential benefits and risks. A successful logo redesign can breathe new life into your brand – or confuse your audience.

A great logo helps people recognise your company, its products and services. But a logo is just one part of what it takes to build an effective brand.

Your profile image is the first thing I look at when I meet a new client who’s seeking help with social media. Why?… Well, I want to make sure that my clients have a powerful portrait that is a true representation of who they really are. A professional business portrait can open many doors for you.

Today, business branding goes hand-in-hand with telling a compelling story via text or images. Your brand needs to communicate the set of ideas that a company or a product stands for in people’s minds.