Brand extensions are an effective way to grow your business without starting from scratch. But beware. There are risks and pitfalls! Read about the failures & successes.

Does Facebook advertising still offer value, especially for small businesses? Still one of the world’s biggest social media platforms, it’s still worth a look!

AI platforms like ChatGPT promise to save us time and make communicating with our customers easier. We look at the pros and cons for small businesses.

Original stock photos can make or break your marketing. A poor stock image can damage your brand or simply not attract the attention you need. Find out why original stock photos can help build your business. Authentic commercial photography can make or break our marketing communications.

There’s no doubt that social media has become an essential tool in the marketing toolkit. Over 3.6 million people are using social media worldwide.

But when it comes to working out a social media strategy, many small business owners struggle. Why?

Is your marketing working? Whether your answer is ‘no’, ‘not sure’, or ‘kind of’, it’s time to revisit where you might be going wrong…

These days, you wouldn’t think about NOT building your own website. Whether you’re an IT consultant, a Pilates instructor or a dog groomer, a website is an absolute must. But if you’re starting out or if your budget is a little tight, you might consider a DIY website. After all, how hard can it be?

A quick look at your inbox will remind you that many companies use email marketing to grow their business. And it’s hard to imagine they’d continue using it if it didn’t work.