A great logo helps people recognise your company, its products and services. But a logo is just one part of what it takes to build an effective brand.

AI platforms like ChatGPT promise to save us time and make communicating with our customers easier. We look at the pros and cons for small businesses.

When your business is ticking along, it’s easy to forget to keep up your business’s marketing activities. After all, if things are going well, they’ll probably continue to do so, right? Wrong!

Is your marketing working? Whether your answer is ‘no’, ‘not sure’, or ‘kind of’, it’s time to revisit where you might be going wrong…

A quick look at your inbox will remind you that many companies use email marketing to grow their business. And it’s hard to imagine they’d continue using it if it didn’t work.

Today, business branding goes hand-in-hand with telling a compelling story via text or images. Your brand needs to communicate the set of ideas that a company or a product stands for in people’s minds.