When it comes to redesigning your business logo, you need to consider the potential benefits and risks. A successful logo redesign can breathe new life into your brand – or confuse your audience.

A great logo helps people recognise your company, its products and services. But a logo is just one part of what it takes to build an effective brand.

When your business is ticking along, it’s easy to forget to keep up your business’s marketing activities. After all, if things are going well, they’ll probably continue to do so, right? Wrong!

There’s no doubt that social media has become an essential tool in the marketing toolkit. Over 3.6 million people are using social media worldwide.

But when it comes to working out a social media strategy, many small business owners struggle. Why?

I find faces fascinating. That’s why I love the challenge of taking an engaging portrait photo.

Portrait photography is a real art. A good portrait photographer aims to represent the subject in such a way as to help the viewer connect with that person. Getting it right isn’t always easy.

These days, you wouldn’t think about NOT building your own website. Whether you’re an IT consultant, a Pilates instructor or a dog groomer, a website is an absolute must. But if you’re starting out or if your budget is a little tight, you might consider a DIY website. After all, how hard can it be?

A quick look at your inbox will remind you that many companies use email marketing to grow their business. And it’s hard to imagine they’d continue using it if it didn’t work.

When it comes to choosing the ‘right’ social media for your small business, it’s often a matter of narrowing down your choices. That’s right. You don’t need to be everywhere! What you do need to be is realistic.