There’s no doubt that social media has become an essential tool in the marketing toolkit. Over 3.6 million people are using social media worldwide.

But when it comes to working out a social media strategy, many small business owners struggle. Why?

When budgets are tight, making the most of your local marketing activities can make all the difference to your small or medium-sized business.

When it comes to choosing the ‘right’ social media for your small business, it’s often a matter of narrowing down your choices. That’s right. You don’t need to be everywhere! What you do need to be is realistic.